11/7/2023 0 Comments 313 somerset apple storeAs the company was now accountable to shareholders and stakeholders, Jimmy had to ensure that the outlets were not run like traditional ‘mom and pop’ stores but were professionally managed and that all objectives and goals set for the company were met.Īs a businessman that’s always on the lookout for new opportunities, Jimmy noticed the emergence of a new trend in recent times. The continued success of EpiCentre led to its public listing and expansion of up to 20 stores throughout Asia. It was also vital for him to constantly try out new ideas to convince not just customers, but also stakeholders, suppliers and employees that his vision of digital enjoyment for everyone was achievable. The best way to do so he thought was to give customers the best value, best service and serve as a one-stop shop for all their digital lifestyle needs. Right from the start, Jimmy knew that for EpiCentre to succeed in the long run, it needed to find its niche and secure a foothold. Although it was a location not commonly associated with being at the heart of Orchard Road shopping, Wheelock Place was not your run-off-the-mill shopping mall – making it a perfect match for the store’s brand identity and its products. This led to the opening of the first AppleCentre in Singapore in May 2002 at Wheelock Place. Furthermore, being an Apple lover and seeing how its products only reached a select group while the masses still remained PC users, Jimmy wanted to take Apple products out from the usual geek haunts and put them into the shopping malls of Orchard Road. It started with a dream to provide consumers with a retail experience that showcased the benefits of digital living rather than purely pushing IT products. We speak to the CEO of EpiCentre, Jimmy Fong, to find out how it all began. Yet, only a decade ago, you’ll be hard pressed to find a Mac user let alone find a store that’s dedicated to Apple products and accessories. If you were thinking of buying a Mac computer or any Apple product for that matter, chances are you’ll pay your nearest EpiCentre store a visit first. Normal operating hours will resume on 11 October 2023 (Wednesday).Jimmy Fong, the Founder of EpiCentre, shares with us his dream that led to the opening of the first Apple retail store in Orchard Road. Deferred banking branches: Bedok, Bishan, Choa Chu Kang, Clementi, Compass One, Harbourfront, Holland Village, Marine Parade, Nex, Northpoint, Parkway Parade Premier Banking Centre, Paya Lebar Square, United Square, Waterway Point, White Sands. Sunday banking branches: Ang Mo Kio Central, Causeway Point, Hougang Mall, ION Orchard, Jurong East, Jurong Point, Tampines, Tiong Bahru Plaza, Toa Payoh Central, Wisma Atria. Notice of Early Closure on Sunday banking and Deferred banking branches All Sunday banking and Deferred banking branches will close early on 10 October 2023 (Tuesday) at 4.30pm for a company event. Our ATMs across the island in our shared ATM network with UOB are also fully functional. You can transfer money, pay your bills, remit money, invest easily and get virtual wealth advisory (including a comprehensive Financial Needs Analysis) with OCBC Digital.
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